5 tips on improving your business email in 2022

We’ve curated a list of 5 email marketing tips to increase successful email marketing campaigns.

Why are Business emails necessary?

The email was invented in 1971 and became a popular medium of communication in the mid-90s. In today’s world, 25% of people work remotely. 

In the early days of the email marketing campaign, the open rates were near about 90% or more because everyone was excited to read their emails.

In today’s business world, email open rates are much lower but still, we all check our mailbox up to 10-15 times a day.

Businesses directly rely on communications like video calls, texts, and also email marketing. But there are some drawbacks to video calling and texts. Video call can be tiresome, it requires a proper time of scheduling the meeting and on the other hand, text can be too formal and not adaptable enough to allow for effective communications.

So, people rely on emails. You can still stay connected with existing customers and grow their trust. Email newsletter helps your business, likewise–

  • Increase sales through promotions
  • Increase monthly website traffic
  • Build brand trust
  • Introduce new products and services
  • Increase monthly website traffic

What is an Email Open Rate?

Open rate is an email marketing metric that calculates the percentage of subscribers who opened an email marketing campaign out of the total recipients of emails.

According to the Mailchimp benchmark report, email open rates average between 15% to 30% across most industries.

However, Open rate= Unique opens/ Total email sent X 100.

Suppose, you send 200 emails in a day, out of which 40 were bounced. Then your total email sent became 160, not 200. And out of these numbers, 60 people opened it, the open rate calculated =60/160 X 100= 37.5%

So, if your open rate is higher then you should follow email marketing as a business tactic. Open rates are pretty important at the starting point of an email marketing campaign. If you have low open rates then you should test your subject line, sender name, or any other number.

Yes. It is true that; the Open rate is not an accurate measure of how many subscribers open or read the emails.

But it is also true if the open rate is lower that means they’re not getting your marketing message and they aren’t taking any actions and finally they aren’t becoming your customers and you wasted your all energy and efforts.

Your open rates help to understand the percentage of emails that are opened by existing subscribers and new subscribers.

Open rate can give you amazing signs about how your subjects are performing.

Top 5 Business Email  Marketing Tips to 

Here are the top 5 tips for writing successful business emails.

1) Make Sure Your Grammar Is Correct

One of the most important things you can consider when you are writing an email for business is to make sure your grammar is correct.

A correctly formatted document will be easier to read, and also, your reader will be pleased with clear communication. Incorrect grammar leads to unclear communication.

There are a number of grammar rules in the English language. It’ll be natural to overlook mistakes when you need to write quickly. When it comes to your grammar, there are a few things you should always make sure of when it comes to your usage, your sentence structure, and your punctuation.

For peace of mind, it is best to use a grammar checker like Grammarly. One of the most common mistakes people make is using apostrophes incorrectly and some other confusing word mistakes. Correct grammar usage makes emails easier to read for your subscribers.

2) Choose A Good Subject Line

Email subject line is arguably the most important component of your emails because if you’ve written an amazing email with perfect grammar but is ineffective if the receiver does not read it, then your email marketing efforts could go to waste. Email recipients can only see the email subject line when he receives an email. Daily email boxes filled with hundreds maybe thousands of emails, a good subject line can make a powerful impact on whether the email is going to open or be sent in the trash. 

Tips to create a good subject line:

  • Keep it short and sweet
  • Create a sense of importance
  • A/B test of the subject line
  • Avoid spam words
  • Ask open-ended question
  • Include a deadline in the subject line
  • Make an announcement

Take inspiration from these examples:

  • Don’t wait. Save ___% off this week at (business)
  • Do you really have the perfect gift for your (partner)
  • A stress-free holiday trip is possible at your budget
  • 10 holiday time-saving tips from [your business].
  • Don’t miss our Independent offer [specials/offers/events].

 

3) Be Clear And Concise

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4) Work On Your Voice

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5) Proofread Your Emails

Our final tip is always proofread your emails. Proofread is a very crucial step in email writing because grammatical errors, confusing sentences, broken links, and missing attachments signal a lack of professionalism and can send the wrong message altogether. The following tips help you with proofreading of email.

  • Read it loud- Read the entire message aloud. 
  • Check spelling & grammar- After completion of writing use Grammarly to check grammar and pronunciation. 
  • Check tone- Should understand the feeling of the recipient, should be soft-spoken and friendly. Do not use negative words.
  • Check clarity- Use a clear and concise manner, Use short paragraphs, and use active sentences. 
  • Names- Wrongly spelled names can make a huge impact on email. The recipient does not even open the email with the wrong name.  
  • Check the links- Most people did this kind of error. Be careful about this easily make mistakes. 
  • Verify dates and facts

 

Finally, try to read the email from your email recipient’s perspective. Check the message and clarity. If everything is ok then you have to send the message. 

 

Final Words

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